To calculate the search volume, divide the search volume for the keyword phrase by the volume for rhyming dictionary. For example, suppose you wanted a domain for they keyword vacations and wanted an indication of its traffic :
If you are logged into your Gmail account, Google Trends will show a number next to each colored bar. At the time of this writing, there is a 52 to the right of the bar for vacations and a 7 for rhyming dictionary. If I divide the two (i.e. 52/7), the result is a number greater than one meaning there are more searches for "vacations" than "rhyming dictionary."
The higher the number, the greater the traffic.
The decision was arbitrary. Most single words or known phrases show numeric values on Google Trends when compared to rhyming dictionary. It proved to be a good choice.
Sometimes Google Trends didn't show numbers for the comparison. In those cases either the phrase didn't have measureable traffic or rhyming dictionary didn't work—we needed a lower-volume comparable phrase.
.ME domains are personal. AOL purchased about.me between 10-20 million. Also, think how memorable it would be to hear on NPR, "On the web at people.me"
Click a column heading to sort by ascending or descending order:
Single-word .com domains are difficult to acquire and often cost in the millions
Top domains can quickly pay back from the free traffic they can generate. Web businesses use search engine optimization because they can't afford to pay per click for all their traffic. Suppose you paid 39 cents USD per click for each visitor. To get 1 million visitors a month you'd pay $339,000.
Top domains are easy to memorize